Book
Powering the future : the Ballard fuel cell and the race to change the world
Record details
- ISBN: 9780471644217 :
- ISBN: 9780471646297 (pbk.)
- ISBN: 0471644218 :
- ISBN: 0471646296 (pbk.)
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Physical Description:
print
xii, 276 p. : ill ; 24 cm. - Publisher: Toronto : John Wiley, c1999.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Ballard Power Systems Inc. Fuel cell industry -- British Columbia -- Vancouver Metropolitan Area Fuel cells |
Available copies
- 0 of 0 copies available at Salt Spring Island Public Library.
Holds
- 0 current holds with 0 total copies.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
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- Book News
Fuel cells work by mixing hydrogen with oxygen from the air to produce electricity. The technology itself has been available for 150 years, but has remained obscure because of its expense. Koppel, a freelance writer who has followed the story of the Ballard fuel cell for 10 years, offers an account of Ballard Power Systems, a small company at the forefront of this technology. He outlines the company's technical achievements, chronicles the company's rise against competition, and examines lessons in marketing and management. Annotation c. Book News, Inc., Portland, OR (booknews.com) - WILEY
Powering the Future tells the intriguing story of a tiny high-tech research company that developed one of the few truly revolutionary and transforming technologies of our era. Today, Ballard Power Systems is the world leader in fuel cell technology â a non-polluting energy source that could one day replace the internal combustion engine and power the cars of the future.Geoffrey Ballard and a handful of colleagues â at the outset little more than "three guys and a prayer" â brought this neglected technology to the world. On gritty determination and a shoestring budget, they took fuel cells out of the lab and into the mainstream of business. They made the fuel cell smaller, cheaper, and vastly more powerful over an astonishingly short time â actually melting down cables as they realized a fifty-fold increase in power output.
Powering the Future not only chronicles the company's impressive rise against stiff odds and intense competition; it also teaches valuable lessons about vision and inspiration, creating a culture of loyalty and dedication, attracting and keeping talented people, and marketing and selling an underdog technology to the biggest players in the auto world. Powering the Future is the entertaining and inspirational account of how a tiny high-tech research company grew, and became poised to literally change the way we live.
